Project+2

=Project 2: Open Type In Motion (25% of course grade)= This is a self directed open type in motion project. Imagery can be used but the dominate carrier of the message has to be typographical. The theme or subject matter must first be proposed by the student and must be approved by the instructor prior to final production.

Suggested themes:
In support of this project some suggested themes could be: a) based on a passion or an interest you wish to express. b) a social commentary c) statistic information d) a movie or TV bumper. e) a typographic lyric or poem e) experimental typography in motion.

Project Schedule:
Week 6 Thursday February 11 —Project outline handed out and discussed Week 7 Thursday February 18—Reading week Week 8 Thursday February 25—Project proposal submitted for discussion and approval Week 9 Thursday March 4—Initial story boards and concept of designs Week 10 Thursday March 11—First rough concept video Week 11 Thursday March 18­­— Second rough comp of video Week 12 Thursday March 25— Final review of video Week 13 Thursday April 1— Presentation of final video. Hand in final DVD of all your term projects.

Parameters and Deliverables:
1) Duration: 1 minute minimum to 3 minutes maximum. 2) You can generate typography either organically or constructed digitally. 3) Typography must be the dominate communication carrier. 4) Imagery and sound are optional but if they are included they must only support the typographical message. 5) Render your sequence and export to QuickTime .mov format (DV NTSC 48 kHz) Alternative render: you can render your sequence at 720 p or 1080 p HD if you have the capability to capture your imagery using HD format otherwise DV NTSC 48 kH is acceptable. 6) Upload all process documentation and comments to your blog Site. 7) Please note: A final version (High resolution) version of all your final videos will be require on a DVD at the end of this course for archival purposes.

Grading Criteria
· Breadth and depth of investigation(30%): this applies to research, concept and idea explorations and understanding of the problem, and definition of the problem. · Effectiveness of communication (30%): creative strategies and conceptual development, innovation, originality and appropriateness of solution. Is your final version typographically dominate. · Aesthetic awareness (30%): this grade is based on the effort and attention to detail shown in the actual execution of your work throughout the entire design process–from early sketches to precise and technically refined forms. · Presentation skills (10%): organization and technical ability demonstrated through documentation and the construction and archiving of digital files used in assignments and projects.