mmastrof_project1

=Marianne Mastrofini - Project 1=


 * ===PROCESS=== || === === || === === || ===FINAL=== ||
 * **Rough Cuts:**

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 * Notes and Storyboards:**

Here are some energy/kitchen facts I found on global warming. Only a few of these will be used for the video based on the timing and length of the facts.

Facts: 1. Each minute the fridge door is open, it takes 3 minutes if energy to cool down again. 2. Convection microwave uses 35.0 kw hours ($3.84 a year) when its not being used 3. Most appliances use energy even when you're not using them, that's about 40% of our electricity costs 4. Your microwave oven uses 70 watt hours a day when its not being used, that's 4 minutes of microwaving a day 5. 59% of energy is wasted 6. Lighting = 11% of your home energy bill 7. One 100w lightbulb for 4 hours off = 3.3 cents a day 8. 25% of food is wasted 9. 25% of all freshwater and 4% of all oil consumed are used to produce food that is never eaten 10. Rotting food in landfills is responsible for 1/10 of all antrogenic methane emissions. Methane is 23x more powerful than CO2 as a global warming gas.




 * Inspiration:** Here's just a few videos I've found over time that relate to this project.

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The goal with this project is to take an environment and use type to **enhance** or **alternate** it.
 * Rationale:**

For this particular project I decided to show what seems to be your typical average scenario, making a sandwhich (no harm there right?) and incorporate type to show the facts of how we contribute to global warming with even the simplest of tasks and alternate the viewer's perception of the scenario. I wanted to take facts and present them concretely within the scenes, on objects, on the walls, rather than simply adding text on top of the footage in AfterEffects. Originally, one of the facts was going to be presented using fridge magnets, but unable to find them, I decided to use AfterEffects to make a food label, still working with the idea of incorporating the type as part of the scenery rather than just placed on top.

I want the viewer to get a certain idea of the scenario before presenting the facts, which is why I don't show the facts till a good way into the project. I want the viewer to get the idea that this is a typical scene with nothing wrong, its not until you see the person in the video taking things out of the fridge that you notice the fridge door is left open, which then opens it up to the typographic facts.


 * I realize there are a few inconsistencies, and a few small things which need to be fixed, here is the final SO FAR, if im given enough time to edit it this weekend, I will, and update. ||