Exercise+3

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 * Exercise 3: The Conversation** //(10% of course grade)//

Intonation is the sound pattern of phrases and sentences produced by the rise and fall of the voice when speaking. Intonation is an important factor when expressing meaning. The inflection of a person’s voice can ofter alter, shift or strengthen meaning. Think about how many ways you can say “yes” just by changing your pitch.

Through the manipulation of sequence, composition, animation, timing, rhythm, pace and scale, moving type can be used to capture intonation of the written word. Using typography, sequencing, and animation, design students are to produce a visual conversation between two or more people. This conversation could be recorded or could come from your favourite movie.

Exercise Schedule: Week 4 Thursday January 28 — Present choosen conversation and rough storyboard ideas. Week 5 Thursday February 4— Present inital animation concepts Week 6 Thursday February 11— Final video due for presentation.

Parameters and Deliverables: 1) You can generate typography by constructing it organically or through After Effects.

2) Render your sequence and export to QuickTime .mov format (DV NTSC 48 kHz) Alternative render: you can render your sequence at 720 p or 1080 p HD if you have the capability to capture your imagery using HD format otherwise DV NTSC 48 kH is acceptable.

3) You are to use only a typographical solution. It can be either stop motion or computer generated.

4) Sound is required.

5) Upload all process documentation and comments to your blog Site.

6) //Please note:// A final version //(High resolution)// version of all your final videos will be require on a DVD at the end of this course for archival purposes.

Grading Criteria **· //Breadth and depth of investigation(30%)://** this applies to research, concept and idea explorations and understanding of the problem, and definition of the problem originality and appropriateness of solution your work throughout the entire design process–from early sketches to precise and technically refined forms. the construction and archiving of digital files used in assignments and projects
 * · //Effectiveness of communication (30%)://** creative strategies and conceptual development, innovation,
 * · //Aesthetic awareness (25%)://** this grade is based on the effort and attention to detail shown in the actual execution of
 * · //Presentation skills (10%)://** organization and technical ability demonstrated through documentation and