Project+1

=Project 1: Type Narrative (30% of course grade)= Expanding on Robert Bresson’s* notion that in film images should give way to sounds and sound to image, typopgraphy in new media can also play a key role in dominating the sense. This project explores how typography can dominate or even alter the visual narrative in time based media. In developing any communication value in time based media the designer must consider what sense will dominate the viewer’s experience. Students are to create a visual structure where typography will augment or alter the narrative. Possible directions could include mapping an experience, an environment, a route, part of the city, etc. Once edited students will ovelay typography to augment or alter the meaning of their visual narrative.

//* Robert Bresson, (active years 1933 – 1983) was a French film director noted for associating selected sounds with images or characters and paring dramatic form to its essentials by the spare use of music.//

Related Links:
http://motionographer.com/theater/prologue-mtv-video-music-awards-2009/ http://www.prologue.com/ http://www.youtube.com/watch?v=h97pw6JISZc&feature=related http://www.youtube.com/watch?v=gUZkEt18UCw

Project Schedule:
Week 4 Thursday January 28 — Project outline handed out and discussed Week 5 Thursday February 4— Initial concept development, storyboard, and text sample Week 6 Thursday February 11— Rough video shots Week 7 Thursday February 18— Reading week Week 8 Thursday February 25— Final video structure due and initial type overlay Week 9 Thursday March 4— Final video due for presentation.

Parameters and Deliverables:
1) Duration: minimum 1 min 30 sec to a maximum 2 minutes. 2) You can generate typography either organically or constructed online. 3) Render your sequence and export to QuickTime .mov format (DV NTSC 48 kHz) Alternative render: you can render your sequence at 720 p or 1080 p HD if you have the capability to capture your imagery using HD format otherwise DV NTSC 48 kH is acceptable. 4) You must video tape your visual sequence and then overlay your typography in After Effects. 5) Sound is optional but cannot dominate the final work. 6) Upload all process documentation and comments to your blog Site. 7) Please note: A final version (High resolution) version of all your final videos will be require on a DVD at the end of this course for archival purposes.

Grading Criteria
· Breadth and depth of investigation(30%): this applies to research, concept and idea explorations and understanding of the problem, and definition of the problem · Effectiveness of communication (30%): creative strategies and conceptual development, innovation, originality and appropriateness of solution. · Aesthetic awareness (25%): this grade is based on the effort and attention to detail shown in the actual execution of your work throughout the entire design process–from early sketches to precise and technically refined forms. · Presentation skills (10%): organization and technical ability demonstrated through documentation and the construction and archiving of digital files used in assignments and projects.

From Andrew's lecture today:
1. digital signage of the future (think outside the box and of what we're seeing so far!) media type="youtube" key="oBaiKsYUdvg" height="344"

2. Van Halen "Right Now" Great use of type. Simple but effective. Marries great with the images, theme and concept of the song. media type="custom" key="5250629"

3. Run Lola Run media type="youtube" key="kaCu0_2k0bU" height="340" width="560"

4. Exhibition Design Another idea is you can design an exhibit and populate it with information. Think about the Massive Change exhibit by Bruce Mau, or something cool you've seen at the museum. How can it be bettered and enhanced?

5. Installations (this example is from an artist Robert Seidel. but you can see the possibilities of using his medium/methodologies in design) media type="custom" key="5250665"

6. One example of physical type (remember, not everything needs to be done in after effects!) media type="youtube" key="C5ogApu4-gk" height="340" width="560" Another thing you guys can do is project type onto physical spaces! Projectors have gotten way better in quality and way cheaper.

extra notes: look into Augmented Reality, very cool. and empty storefronts being used as advertising mediums now.

This is a very open project with a lot of possibility. If you have a topic you're passionate about, or a social cause, you can do something about that. Or if you're really into wayfinding, create a new wayfinding system for an existing space. Or maybe you're really into histories of buildings, you can go explore that.